What is "LAZY"?
For all the “lovable Lazies” who haven't made any changes
in how they spend their time in their off-mode.
BRAND STORY Vol.0
Lazy：Slouching around.
My own special time.
take it LAZY, but always in STYLES
take it LAZY, but always in STYLES
An ordinary day spent in off-mode.
On a blank day on the calendar, you can have a day to slumber in your house, continue watching videos, eat something sweet and relax, and be as LAZY as you want to be.
But if you spend such a day in loungewear that no one can see, you may feel guilty about your LAZY self.
If, at the end of the day, I am not disappointed with myself in the mirror, and if I like my LAZY self a little more than I do now.
Lazy Styles is a brand that brings positive change to the LAZY time of “lovable lazies” (Lazy Lazies) who have yet to make a change in how they spend their off-mode, with the hope that they will wear a style that allows them to be themselves and stay positive even on their LAZY days. The brand brings positive change to the LAZY time of “lovable lazies” (Lovable Lazies) who have yet to make a change in how they spend their time off-mode.
On a blank day on the calendar, you can have a day to slumber in your house, continue watching videos, eat something sweet and relax, and be as LAZY as you want to be.
But if you spend such a day in loungewear that no one can see, you may feel guilty about your LAZY self.
If, at the end of the day, I am not disappointed with myself in the mirror, and if I like my LAZY self a little more than I do now.
Lazy Styles is a brand that brings positive change to the LAZY time of “lovable lazies” (Lazy Lazies) who have yet to make a change in how they spend their off-mode, with the hope that they will wear a style that allows them to be themselves and stay positive even on their LAZY days. The brand brings positive change to the LAZY time of “lovable lazies” (Lovable Lazies) who have yet to make a change in how they spend their time off-mode.
“The luxury of doing nothing”
Forget your fast-paced daily life
and get back to your true self.
Do nothing, spend time as your heart desires.
Come and spend your time with your friends
wearing “Lazy Styles” that you can feel the passion for.
I ate sweets without caring
because today is a special time to spend with friends.
I forgive them because they look stylish in Lazy.
Lazy Styles is not loungewear.
You can go out as it is.
If you wear a CAP, you can wear it even if you are not wearing a CAP!
